B.B.A. (Honours) in Marketing
About the Programme
The B.B.A. (Hons.) in Marketing at Mody University of Science and Technology is a three-year undergraduate programme that provides students with a strong foundation in business administration combined with advanced knowledge of marketing theory, strategy, and practice. Marketing is the engine of modern business - connecting products and services to consumers through insight, creativity, and strategic communication.
Offered at a leading women's university in Rajasthan, this programme covers consumer behaviour, brand management, digital marketing, market research, sales management, advertising, and marketing analytics. Students engage with real-world marketing challenges through case studies, live projects, and industry internships, graduating with both the conceptual knowledge and the practical skills needed to launch successful careers in the marketing profession. The programme also provides a strong foundation for those wishing to proceed to an MBA.
Eligibility Criteria
- Candidates must have passed Class 12 (10+2) in any stream from a recognised board.
- A minimum aggregate of 50% marks is required.
- Proficiency in English is required.
Why Choose Mody University
- Marketing Specialisation: The Honours specialisation in Marketing provides students with advanced knowledge in brand management, digital marketing, consumer psychology, and marketing strategy - preparing them for specialist roles in the marketing industry.
- Digital Marketing Coverage: The programme includes comprehensive digital marketing modules covering SEO, social media marketing, content strategy, email marketing, and marketing analytics - skills in very high demand.
- B.A. Course at a Recognised University: Mody University is a well-regarded B.B.A. university in Rajasthan, with a reputation for producing business graduates who perform strongly in the job market.
- Women's Management University India: As India's leading women's university, Mody University actively develops female business leaders equipped to succeed in India's competitive marketing and media landscape.
- Industry Internships: Students undertake marketing internships that provide practical experience with brands, agencies, and corporate marketing departments.
Career Opportunities
- Marketing Executive / Manager
- Brand Manager
- Digital Marketing Specialist
- Market Research Analyst
- Social Media Manager
- Advertising Account Executive
- Content Marketing Specialist
- Sales and Business Development Manager
Pursue a B.B.A. Marketing Degree at India's #1 Women's University
The B.B.A. (Hons.) in Marketing at Mody University of Science and Technology is an excellent undergraduate choice for women with a passion for brands, consumer behaviour, and business communication. The programme is delivered by faculty with expertise in marketing and business management, with a curriculum that balances academic theory with the practical demands of the marketing industry. Strong industry connections and an active placement cell support graduates in securing their first marketing roles.
Prospective candidates are encouraged to apply for the B.B.A. (Hons.) in Marketing at this UGC-recognised women's university in Rajasthan and begin their journey in India's dynamic and exciting marketing profession.
Frequently Asked Questions (FAQs)
What is the scope of a B.B.A. Marketing degree in India?
Marketing graduates find opportunities across FMCG companies, digital agencies, media organisations, retail brands, e-commerce platforms, and startups. With the rapid growth of digital marketing, demand for graduates with both traditional and digital marketing skills is particularly strong.
Is digital marketing covered in the B.B.A. Marketing programme?
Yes. Digital marketing is an integral part of the programme, covering social media marketing, SEO/SEM, content marketing, email campaigns, influencer marketing, and marketing analytics - all of which are core skills required by modern marketing employers.
Can B.B.A. Marketing graduates pursue an MBA?
Yes. A Bachelor of Business Administration is an accepted undergraduate qualification for MBA admission. Pursuing an MBA after a B.B.A. in Marketing is a common pathway to senior marketing, brand management, and general management careers.