Dr. Anupal Mongia

Dr. Anupal Mongia

Assistant Professor

Mody University of Science & Technology

Overview


Dr. Anupal Mongia is a distinguished academic with over 14 years of teaching and research experience, backed by a strong academic foundation that includes a Ph.D., MBA, M.Com, and UGC-NET qualification. Her career embodies a rich blend of scholarship, pedagogy, and mentorship, with tenures at reputed institutions including Shah Satnam Ji Educational and Welfare Society and Chandigarh University.

Her research in marketing adds depth to her expertise in consumer behaviour and strategic market analysis. She has guided numerous research scholars and supervised diverse MBA dissertations, cultivating a culture of intellectual inquiry and academic rigour among postgraduate students. As a Harvard Business Impact Coordinator, she bridges international academic perspectives with local educational contexts, further extending her global academic footprint.

 

Education


  • Ph.D. Chaudhary Devilal University, Sirsa, Haryana
  • MBA SSJITM, affiliated to Kurukshetra University
  • M.Com. SSJGC, affiliated to Kurukshetra University
  • B.A. SSJGC, affiliated to Kurukshetra University
  • UGC-NET Qualified

 

Research


Dr. Mongia's research contributions span multiple Scopus-indexed publications and book chapters across diverse and contemporary themes. Her notable works include Human–Machine Collaboration: Augmenting Human Abilities with Robotic Assistance in the Workplace (2025), The Pursuit of Balance: Understanding and Enhancing Women's Work–Life Integration (2025), and Big Data: The Covert Arsenal Backing Customer Loyalty Programmes (2024).

She has also contributed to innovative marketing research through Boosting Wellbeing: Leveraging Virtual Communities Through Innovative Digital Marketing Strategies (2024) and Sensory Marketing and Its Influence on Consumer Buying Behaviour (2025). Her interdisciplinary interests extend to industrial safety and HRM, as reflected in A Case Study on the Marketing Implications of Smart Gas Leakage Detectors in Industrial Facilities (2023) and Enhancing Employee Engagement in Genetic Research Through Effective Communication Strategies: HRM Insights (2024). She has additionally examined educational quality in Indian business schools and consumer behaviour in retail atmospherics.

Experience


  • Present Assistant Professor, Mody University of Science and Technology(MUST), Lakshmangarh
  • . Assistant Professor - Chandigarh University, Mohali
  • . Assistant Professor - Shah Satnam Ji Institute of Technology and Management, Sirsa

Publications


15+

Total publications

Highlights:

  • Scopus ID: 59010247500