Dr. Kiran Kumari is an Assistant Professor at the School of Law, Mody University of Science and Technology, Lakshmangarh, with over 12 years of rich teaching experience in higher education. She is UGC-NET qualified and holds a Ph.D in Marketing Management. Her academic interests centre on Digital Marketing Strategies and Sustainable Marketing Practices, reflecting a deep commitment to contemporary and socially responsible business research.

Dr. Kiran has made significant scholarly contributions, with 30 research publications spanning Scopus-indexed book chapters, ABDC-listed journals, UGC-CARE journals, and other peer-reviewed national and international outlets. She has authored one book and holds four patents, demonstrating her commitment to research, innovation, and intellectual advancement. She has also presented 23 research papers at national and international conferences.

As a Research Guide, she mentors and supervises students in their research endeavours, and serves as a reviewer for the Emerald Emerging Markets Case Studies Journal. She has conducted workshops and delivered guest lectures on contemporary topics. Beyond academics, she contributes to institutional governance as Coordinator for NAAC Criterion-5 and Student Clubs, Vice President of the Alumni Cell, Member Secretary of the Student Welfare Committee, and member of various academic committees.

• Ph.D. Marketing Management - Faculty of Management and Commerce, Mewar University, Chittorgarh, Rajasthan
• MBA (Dual Specialisation: Marketing and Human Resource) - Maharishi Dayanand University, Rohtak, Haryana
• B.A. (Hons.) Humanities - Vaish College, Bhiwani, Haryana
• UGC-NET Qualified: Management

Dr. Kiran Kumari's research primarily centres on marketing, with a focused specialisation in Digital Marketing Strategies and Sustainable Marketing Practices. Her work explores the dynamic interface between evolving consumer behaviour, digital transformation, and responsible business models in contemporary markets. She examines how organisations leverage digital platforms, data analytics, social media engagement, and integrated communication strategies to build brand equity and enhance customer value.

A significant dimension of her research investigates sustainability-driven marketing frameworks, emphasising ethical branding, green consumerism, corporate social responsibility, and long-term stakeholder value creation. Her studies also analyse market competitiveness, innovation-led strategies, and the role of digital ecosystems in shaping modern marketing landscapes.

Through empirical research, case-based analysis, and interdisciplinary perspectives, Dr. Kiran contributes to the development of strategic marketing models that balance technological advancement with sustainable growth objectives - generating actionable insights for industry practitioners, policymakers, and academic scholars.

• Present Assistant Professor, Mody University of Science and Technology(MUST), Lakshmangarh