Dr. Rahul Singh Shekhawat is a distinguished academic and marketing strategist with over 15 years of expertise spanning digital marketing, sustainable tourism, and institutional branding. Currently serving as Assistant Professor and Joint Dean of Admissions at Mody University of Science and Technology, Lakshmangarh, he plays a pivotal role in curriculum development and student outreach.

He holds a Ph.D. in Tourism Management and an MBA from IITTM, Gwalior, complemented by an Executive Programme in Digital Marketing from IIM Indore. A prolific researcher and author, Dr. Shekhawat has published extensively on consumer behaviour and pharmaceutical digital branding. Beyond academia, he is a sought-after consultant who has trained over 400 industry professionals in destination marketing.

His commitment to continuous professional development is evidenced by NPTEL certifications in Business Marketing, Marketing Research and Analysis, and Digital Marketing Strategy. Dr. Shekhawat’s rare combination of research rigour and industry insight establishes him as a leading voice in modern marketing education.

• Ph.D. Tourism Management - Pacific Academy of Higher Education and Research University, Udaipur
• MBA Indian Institute of Tourism and Travel Management (IITTM), Gwalior
• B.Com Government Commerce College, Kota University, Kota

Dr. Rahul Singh Shekhawat's research focuses on digital marketing, consumer behaviour, artificial intelligence in marketing, and tourism development. His work examines how AI-generated content, social media influencers, and digital platforms influence consumer perceptions and purchase decisions — particularly in e-commerce and personal care product categories. He also investigates ethical challenges in AI-driven marketing and leadership, including issues of algorithmic bias and fairness in digital transformation.

His contributions to tourism studies emphasise sustainable destination development, rural tourism, tourism performance indicators, and the socio-economic impact of tourism on local communities. Through this multidisciplinary lens, his research integrates technology-driven marketing strategies with sustainable tourism practices, supporting responsible business decision-making and long-term sustainable development.

• Present Assistant Professor, Mody University of Science and Technology(MUST), Lakshmangarh
• . Principal - Bikaner Institute of Management and Science
• . Assistant Professor - Lovely Professional University, Jalandhar
• . Assistant Professor - VIHTM, Rajkot
• . Visiting Faculty - APIM, Ahmedabad
• . Senior Faculty - Kuoni Academy, Ahmedabad
• . Assistant Manager - Universe Tours and Exhibition, Ahmedabad