Prof. (Dr.) Atul Kumar Agarwal is an accomplished academician and corporate professional with over 27 years of distinguished experience spanning Marketing, Advertising, Consumer Behaviour, Services Marketing, Entrepreneurship, and Corporate Social Responsibility (CSR).

He holds an impressive academic foundation comprising a Ph.D. from a Central University, M.Phil., MBA, and MSW. He has further enriched his credentials with a nine-month certificate course on Strategy Execution from Harvard Business School Online, courses on Industrial Organisation and Policy from IIT Kanpur, and an Entrepreneurship Development Programme from MSME-DI Kanpur. He is also a certified trainer by BOSCH: SKILLNXT in Developing Industry-Ready Social Service Professionals.

A dedicated research mentor, Prof. Agarwal has guided numerous doctoral candidates to Ph.D. completion and holds editorial positions on the boards of over 14 reputed international journals. Beyond academia, he has designed and delivered impactful Management Development Programmes (MDPs) for managers across public and private sector organisations throughout India.

• Ph.D. Hemvati Nandan Bahuguna Garhwal University (A Central University)
• MBA University of Pune
• B.Sc.

Prof. (Dr.) Atul Kumar Agarwal's research integrates theoretical rigour with practical relevance, focusing on consumer behaviour, brand management, strategic management, Corporate Social Responsibility (CSR), and services marketing. His work examines consumer decision processes, brand equity, service quality, and CSR impact, employing mixed methods including quantitative modelling, large-scale surveys, experiments, and qualitative case studies.

His publications appear in reputed SCOPUS, ABDC, Web of Science, and UGC CARE-listed national and international journals, as well as book chapters and conference proceedings. A seasoned research leader, he has supervised numerous doctoral completions, mentors early-career researchers, fosters interdisciplinary collaboration, and actively serves on editorial boards and as a peer reviewer.

• Present Professor, Mody University of Science and Technology(MUST), Lakshmangarh
• . Professor & Programme Director - Sushant University, Gurugram
• . Professor & Head of Department - PSIT/PSIT-CoE, Kanpur
• . Professor & Head of Department - Institute of Management Studies, Dehradun
• . Associate Professor & Head of Department - KIT, Kanpur
• . Assistant Professor & Head of Department - PSIT, Kanpur
• . Assistant Professor — Mody University of Science and Technology, Lakshmangarh, Sikar
• . Senior Lecturer & Programme Co-ordinator - Institute of Management Studies, Dehradun
• . Sales Manager (North India) - CEPL, Delhi
• . Area Business Manager - UPIL, Chandigarh
• . Executive Customer Services - Alkem Laboratories Ltd.